Why I Started Building GrailPeople.com (And What It Has to Do With Fragrance)
Share
If you've followed We Hit Pan for a while, you know I take my fragrance research seriously. I watch hours of YouTube hauls, screenshot timestamps, and maintain a mental spreadsheet of which creators I trust for which categories.
At some point I realized: I'm doing this manually, and so is everyone else. The recommendations exist — they're inside videos that no one can search, from creators whose credibility isn't visible anywhere at a glance.
So I started building GrailPeople.
What GrailPeople actually is
GrailPeople is a beauty intelligence platform that extracts structured recommendations from creator videos. When a beauty YouTuber or TikToker says "this is my holy grail foundation," GrailPeople captures that — the product, the quote, the timestamp, and the creator who said it.
The result is a database of creator-backed beauty evidence. Not vibes. Not aggregate stars. Actual humans with actual skin and actual opinions, with receipts.
Why this matters for fragrance specifically
The fragrance world is particularly broken when it comes to discoverability. Perfume is almost impossible to describe in text. The best fragrance content lives in "wear test" videos, "my collection" hauls, and "what I'm reaching for this summer" roundups — all of which are long, unindexed, and impossible to search by scent profile or skin type or budget.
GrailPeople is designed to fix exactly that. When the data layer is built out, a shopper (or an AI agent) should be able to ask: "What oud fragrances do creators with dry skin recommend under $80?" and get a real answer with attribution.
How WHP fits in
We Hit Pan is where I review and sell the fragrances I love. GrailPeople is the research infrastructure underneath — the layer that makes creator evidence queryable and trustworthy. They're separate projects, but the same obsession.
If you're a beauty creator or a brand interested in what GrailPeople is building, you can learn more at grailpeople.com.